Direct mail for political campaigns
Candidates you manage
Learn about campaigns, creatives, and more
Sway is a self-service platform for running Connected TV (CTV) advertising campaigns for political campaigns and advocacy organizations. Upload your creative assets, define your target audience, set a budget, and we handle the rest — delivering your ads on streaming TV.
Click "Create" under Campaigns in the sidebar. You'll be guided through a step-by-step wizard: enter your candidate details, set your geographic targeting, upload or request a CTV creative, configure your budget and flight dates, then review and submit payment. Your progress is auto-saved as a draft along the way.
Sway specializes in Connected TV (CTV) advertising, delivering your video and image ads to viewers on streaming TV platforms. CTV reaches voters where they're already watching — on smart TVs, streaming devices, and connected apps.